Author(s): AK Mandal

Abstract: Dried fish marketing plays an important role in the economy of Bangladesh, contributing to increased gross domestic product, diversification of the economy and increased employment opportunities. The aim of this study to examine the existing marketing system, identify different marketing channel and to estimate the value addition of different actors who are involved in the marketing chain of dry fish. Multi-stage stratified simple random sampling technique has been used in selecting the sample and the total 120 respondents were selected from the Patuakhali and Coxs Bazar for the study. Data were collected through interview schedule. The study found that the process of preparing dried fish starts in October and end in February or March. Dry fish processor followed horizontal and vertical drying method. The study also revealed that seven channels were identified in dry fish marketing. Dry fish processors sold (90%) their dried fish to dry fish aratders. The per quintal average marketing cost was estimated of dried fish in different actors like dried fish processor for Tk. 3942, arathder for Tk. 53.68, wholesaler for Tk. 1485 and retailer for Tk. 110. Value addition of the dried fish processor, arathder, wholesaler and retailer were calculated Tk. 4935, Tk. 1237.32, Tk. 2019, and Tk. 4862 per quintal respectively.

DOI: 10.22271/fish.2021.v9.i4c.2538

Pages: 217-222  |  868 Views  352 Downloads

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